AI algorithms in Clickstream Analysis: LSTM and Levenshtein Distance

clickstream analysis LSTM

In the digital age, it is important to understand the user behaviour on websites and web applications for businesses seeking to enhance user experiences and optimize their platforms. For a marketer, clickstream analysis is a crucial component of web analysis that provides how the user navigates through different web paths. Advantages of Clickstream analysis : […]

How to Learn Python From Scratch in 2024 – An Expert Guide

python programming

The year is 2024, and Python’s reign as the king of programming languages shows no signs of abating. From data science and web development to automation and machine learning, its versatility and accessibility have opened doors for countless individuals. So, you’ve caught the Python bug? Excellent! But staring down the vast expanse of resources can […]

Kmeans and KNN – Machine learning algorithms

K-Means and KNN - Machine learning

Among the machine learning algorithms you may have heard about K-Means and KNN algorithms. These are widely used machine learning algorithms that are used in business use cases. Is the interpretation of k in K-means and KNN algorthims the same  ? What’s a real-time business use case where K-means is preferred to KNN? We will […]