Are you struggling to get better ranking on Search Engine Result Page? Perhaps you might be using old techniques for keyword research then. You must master Keyword research in order to gain higher volume of traffic for your website and rank on top of Google search results and in this blog we shall discuss a few methods of keyword research for better Google ranking.
Let us take a look at couple of common ways people are doing searches on the internet today:
- People are using mobile devices with digital assistants like Alexa, Siri, Cortana which allow them to search by voice. That means they are using natural language and asking questions, not just typing in search phrases.
- Semantically related keywords are now a new thing. You don’t just optimize content for a single target phrase, but for related phrases that mean basically the same thing.
As the search methods have changed, your keyword research also should be modified. Now we shall discuss about 5 easy techniques for improving your Google Ranking through Keyword Research.
Use Quora to find what users want: The keyword research process begins with your content strategy. Before searching for the keywords, you should figure out what type of topics people are searching for and what kind of questions they’re asking. You can refer Quora.com for this.
Go for Google Trend: Find the latest trend from google trend and see what the world is searching for. Here you can find related keyword and the search trend for that keyword. Moreover, you can also find the keywords zone wise.
Find long-tail keywords with low competition: People do not use generic keywords to find relevant answer but they use long tail keywords. Using long-tail keywords will increase your chances of ranking for keywords and getting organic traffic. Use Google ads keyword planner to find relevant results.
Local keywords integration: Use local keywords if your business targets a local audience. These types of keywords are easy to rank and are very business centric. For example, if you have a candy shop in Nainital, it is better to use location centric keywords like “Candy Shop in Nainital”, “Sweet Shop in Nainital” etc. for better result.
Look for your competitors: Your competitors are not always like enemies but might help you in finding the right keywords for you. Look up their websites and once you have the reference keyword list from your competitors, you can figure out what kind of content they have created based on the keywords. Now you can develop even better content and blog posts to get higher ranking on Google than your competitors.
Share your views and comments on how you have carried out keyword research in the comments box below.