What is the future of digital marketing?’ ‘Is it the right career for me?’ These type of questions do come to our minds when we consider our career paths. In this blog, we will cover Digital Marketing as a career prospect and how digital marketing in India is taking over as the mainstream of doing business from traditional media.
First, let us take a look at what is Digital Marketing and why it is in demand for companies/organizations. With the advancements of technology and increase in popularity of internet and handheld devices, we are living in a world where people uses internet for everything starting from paying bills online, buying groceries for the week, shopping for a gift or a car insurance to planning and booking a vacation. People are just logging into the web, app, and portals to gather information and conduct their businesses on a daily basis. This creates a huge opportunity for businesses to showcase, promote and market their products and services in the cyber world or digital world. As business competition is increasing day-by-day, business houses are spending millions to connect and influence their customers in order to increase their sales and services. Digital stats! Digital marketing opportunities have been increasing rapidly in recent years. It is expected that by the year 2020 the majority of the companies will have an online presence. As per the recent statement made by the Economic Affairs Secretary of India, India’s digital economy would reach $1 trillion by 2022 and by 2030 Indian digital economy would be half of the total economy. This magnifies the scope for your career growth in digital marketing. A few Desirable Digital Marketing Skills An impactful digital marketing strategy and the campaign is the solution for promoting the company and its product and services.
To create such a campaign one needs a skillful digital marketer who possesses a wide range of skill set as given below.
- Inbound Marketing – the ability to utilize inbound marketing to generate new leads.
- Branding Experience– Must possess the ability to create and execute an effective branding strategy
- Sales Experience – understand and anticipate changes in sales trends
- Flexibility – Ability to change what is not working and adapt to move towards the project goals.
- Strong Organizational Skills – Able to manage several different campaign aspects at the same time.
- Web presence – crafting great landing pages for websites
- Knowledge of Content Management Platforms (example WordPress)
- Strong Social Media Skills – Must be able to create effectively, potentially ‘viral,’ social media posts aimed at increasing brand or product exposure. These types of posts are highly shareable among social media users.
- A familiarity with, and understanding of, how Digital Analysis Tools work.
- Ability to recognize and reconfigure under-performing content for the purpose of increasing brand exposure and customer interaction
- HTML Knowledge – Capable of using HTML to create eye-catching sub-headers and other visually appealing content
- Search Engine Optimization (SEO) Experience – Having a solid understanding of how SEO works is critical to increasing search engine rankings. The higher a company ranks, the more likely people will click on that company’s website in the search engine query results.
- Strong ability to utilize Advertising Platforms, such as Google AdWords, to create effective ads.
Various roles in digital marketing One who possesses the above set of skills and experience can expect to work in the following roles –
- Online Content Developer
- Social Media Marketing
- Search Engine Optimization Specialist
- Business Analytics Specialist
- Brand Manager
- Mobile Marketing Specialist
- Marketer
One may also work as a freelancer as a professional Blogger or Growth Hacker. Digital marketing is a rapidly growing and evolving career path. As more channels of communication are becoming available, the need for qualified people to keep pace with the demands is growing as well.
If you are new and want to become a top-notch digital marketer, you need to get into a rigorous training by enrolling into a certification program in digital marketing from a good institute and pick up the required skills through practical training and projects. With these skills and certifications, you can stand out in the crowd and find your dream job quickly. What are you waiting for? Take your first step toward the Digital Marketing world!
If you have any question or doubt regarding Digital Marketing, do mention it in the comments box below.